Laura LaBounty
In-House Design | Cirrus Aircraft
The extensive work I’ve done for Cirrus Aircraft includes art direction, branding, advertising, signage, direct mail, apparel and more.
In-House Design | Cirrus Aircraft
The extensive work I’ve done for Cirrus Aircraft includes art direction, branding, advertising, signage, direct mail, apparel and more.
Print ad campaign created to promote the 2016 SR model year's new paint schemes: Carbon, Platinum and Rhodium.
Published internationally in all major general aviation magazines, including Flying, AOPA, Flyer UK, AOPA Australia and Flieger.
Note: Final published design features slightly different copy.
Paint and leather sample books created to aid the Cirrus sales team and their clients when ordering new aircraft.
Sample sleeves feature silver metallic ink on Black Truffle Curious Matter stock. This paper has a silky sand-like texture, providing tactile contrast to the soft leather samples.
Dude Air is a logo created for a Cirrus client's fully customized SR22T Xi aircraft.
"Dude Air" was also the theme for Cirrus' 2015 Oshkosh kickoff party where variations of the logo were used in video components and on signage, retail items and swag.
Photo Cred: Jordyn Allen and Alise Kowalski
As a sponsor for Red Bull Air Race pilot Mike Goulian, Cirrus hosts international pre-race VIP parties for their clients to attend.
For these events we created direct mail invites, VIP badges, landing pages, signage, welcome swag and more.
Photo cred: Red Bull Content Pool
The rebrand of the Cirrus Vision Jet, including mood boards and alternate options presented to Cirrus executives.
Print ad campaign created to promote "The Cirrus Life"
Published internationally in all major general aviation magazines, including Flying, AOPA, Flyer UK, AOPA Australia and Flieger.
Direct mail piece and envelope created to announce the Cirrus Generation 5 SR series
This print ad was created to promote the Cirrus Vision Jet in 2015, and has been published several times in Billionaire and JetSet magazines.
Examples of some of the signage I've designed for various events.
Billboard designs for the Cirrus Aircraft HR department
Direct mail piece created to promote the national "Cirrus Now Tour" wherein the piston aircraft and Vision Jet mockups are on display.
Distribution of 50,000+
Trailer wrap designs for the SR and Vision Jet prototype trailers
Homepage promotions, landing pages and web campaigns
